Sarah Palin: The Sound and the Fury

„Sarah Palin’s connection with her audience is complete. People who admire her believe she is just like them, and this conviction seems to satisfy their curiosity about the objective facts of her life. Those whose curiosity has not been satisfied have their work cut out for them. Palin has been a national figure for barely two years—John McCain selected her as his running mate in August 2008. Her on-the-record statements about herself amount to a litany of untruths and half-truths. With few exceptions—mostly Palin antagonists in journalism and politics whose beefs with her have long been out in the open—virtually no one who knows Palin well is willing to talk about her on the record, whether because they are loyal and want to protect her (a small and shrinking number), or because they expect her prominence to grow and intend to keep their options open, or because they fear she will exact revenge, as she has been known to do. It is an astonishing phenomenon. Colleagues and acquaintances by the hundreds went on the record to reveal what they knew, for good or ill, about prospective national candidates as diverse as Bill Clinton, George W. Bush, Al Gore, and Barack Obama. When it comes to Palin, people button their lips and slink away.

She manages to be at once a closed book and a constant noisemaker. Her press spokesperson, Pam Pryor, barely speaks to the press, and Palin shrewdly cultivates a real and rhetorical antagonism toward what she calls the lamestream media. The Palin machine is supported by organizations that do much of their business under the cover of pseudonyms and shell companies. In accordance with the terms of a reported $1 million annual contract with Fox News, Palin regularly delivers canned commentary on that network. But in the year since she abruptly resigned the governorship of Alaska, in order to market herself full-time—earning an estimated $13 million in the process—she has submitted to authentic, unpaid interviews with only a handful of journalists, none of whom have posed notably challenging questions. She keeps tight control of her pronouncements, speaking only in settings of her own choosing, with audiences of her own selection, and with reporters kept at bay. (Despite many requests, neither Palin nor her current staff would comment for this article.) She injects herself into the news almost every day, but on a strictly one-way basis, through a steady stream of messages on Twitter and Facebook. The press plays along. Palin is the only politician whose tweets are regularly reported as news by TV networks. She is the only one who has been able to significantly change the course of debate on a major national issue (health-care reform) with a single Facebook posting (in which she accused the Obama administration, falsely, of wanting to set up a death panel).”