„When and how did you come up with the idea for Muck Rack?
We created the Shorty Awards in December 2008 to help people find the best content creators on Twitter and social media, and within 24 hours of launch »Shorty Awards« became the top trending topic on Twitter despite having no marketing or PR budget. Not only was the social media traffic impressive, but we were overwhelmed by the amount of interest journalists had in the Shorty Awards despite Twitter’s relatively small size at the time: the Shortys were covered by the New York Times, Wall Street Journalist, CNN, BBC and many others. So many journalists attended that our press room ran out of food and booze. Thankfully soon after the Shorty Awards took off, The Knight Foundation gave us a grant to help grow it.