7 Characteristics of a Successful Sustainability Professional

2012. augusztus 14. 23:26

Your sustainability ideas will require systems change, culture shifts, risks and innovation. When a colleague tells you „No”, simply ask „why.”

2012. augusztus 14. 23:26
Alyson Genovese
RealizedWorth

„2. U.N.-level Interpreter:

Corporations have their own internal language. The acronyms, the buzz words. Our job as sustainability professionals are to take the messages and input we receive from external audiences and translate those perspectives into language that is most relevant and useful to internal decision-makers. Similarly, distilling the internal language into clear and useful information for external audiences such as nonprofits or regulators helps enormously to avoid misperceptions or misinterpretations. Both audiences must feel that you »speak their language« and trust that you can help build bridges between diverse sets of interests.(...)

4. Gifted Storyteller:
As a sustainability professional, our job is to tell a story. The story of why coffee beans are purchased from one farm and not another. The story of how employees became ardent supporters of the annual Special Olympics program. The story of why a particular environmental NGO is encouraging our company to stop a certain practice. Bottom-Up, top-down, or side to side… our job is to make sure that the successes, misses and reasons for complex sustainability issues are easily articulated and compelling to our audiences.(...)

6. Act Like a Four Year Old:
This is my favorite characteristic and it’s stolen from Kyle Cahill, Manager of Corporate Citizenship at Blue Cross Blue Shield of Massachusetts (and conference panelist). You must be tenacious. »No« is not a satisfactory answer. Your sustainability ideas will require systems change, culture shifts, risks and innovation. When a colleague tells you »No,« simply ask »why.« And “why« again. And again. Keep asking until you get an answer that allows you to find a new solution.”
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