„But YouTube’s reach in the journalism world extends beyond broadcast television, especially as more media organizations outside of television focus on video production. As far as YouTube is concerned, any format of news — be it breaking, spot, investigative, live, long-form documentary, etc. — can work on the site. »The beauty of YouTube is that it makes all of those things possible,« YouTube’s head of news and education, Tom Sly, told me. »A week or two ago, during the Colorado wildfires, one of the local stations was livestreaming coverage of the wildfire on their YouTube channel…Then there’s the produced pieces that people are creating for YouTube — and for other broadcast formats that make their way onto YouTube — the video on-demand component. There’s also this area of what I would call eye-witness reporting, when someone who happens to be in the right or wrong place gets raw footage. When you put all of these things together, we have a really powerful platform.«
But what’s possible all in one place isn’t always the same thing as what works best. News organizations are still trying to figure out what consumers want in order to find the balance.