This Is Why No One Follows You on Twitter

„1. You're a »social media guru.«

The only people who call themselves »social media gurus« almost certainly aren't, so don't use this awful expression. The same goes for »maven,« »expert« or »ninja.«

You may work in the social media realm, but it's such a fascinating and ever-changing communications landscape that there is always more to learn.

This came up time and time again in our research as a phrase that puts people off, so find a more creative way to describe yourself and you'll find more followers. (…)

6. You tweet too much.

Twitter went live mid-2006. If you joined the microblogging site at launch and tweeted three times a day every day since then, you would have penned around 8,000 tweets.

This helps put the number of tweets shown on your account in perspective. If you have tweeted over that 8,000 benchmark, then you're obviously an above-average tweeter. If you've tweeted significantly over that number, it may give people pause when considering whether to follow you.”