That is where it all started

„You’ve been traveling because of the design. Did any exciting opportunities come out of the project’s success. Did you hear from Facebook?

24 hours after this concept went live, firms from around the world started contacting me. Things changed drastically for me and I got invited to spend time overseas talking to a large number of companies and creatives within the digital space, both agencies and more product/platform based companies in the California region (Facebook being one of them) and also within Australia, which has been fantastic! I’ve had the opportunity to get face to face with the elite in our industry and people I never thought I’d be able to have a conversation with started to reach out to hear more about my vision of digital and how it connects with their existing methodologies, which in itself means a lot!

My vision about the digital space and where we’re heading has now connected me with firms within our industry who’ve been highly successful for many years on an international level and those conversations are extremely valuable and I’m very thankful for all the shared knowledge that’s come out of it! It’s also opened up new opportunities for selected work with a few brands I’ve always wanted to work with that are looking extremely interesting, which is really exciting.

I’ve had hundreds of creatives reaching out too from all corners of the world who are just happy and inspired to do more work on their own because of what they’ve seen and have been asking questions that are more related to education and guidance, which is very humbling. The idea of motivating others to create, connect and to dare to show themselves in the digital space is inspiring in itself and it’s what makes me want to do more great work in the future.

What was your main source of inspiration for this project?

As funny as it may sound, the project was not actually inspired by visuals or UI work created by other platforms, but more so a deeper understanding and a personal interest in user behaviour. For a while I’ve been researching Systematic Design and what it actually represents and how it’s best applied in the digital space because it’s changed the making of media in the modern world and also how digital agencies are now working.

Understanding behaviour and the psychological success behind a platform such as Facebook is crucial before you get into the creation or execution of design. People around the world are already connected personally with the platform (or Facebook as a brand) for many different reasons; the main factor is that it’s fulfilling a need in people that wasn’t there a few years ago. If you understand the power of systematic behaviour then there are ways of drawing that emotional connection out of people with clever design that will make the experience even more powerful and engaging for the user; and that is where it all started.”